Posted on: 10/17/25
SNELLVILLE – The City of Snellville unveiled new branding for the Snellville Entertainment District (SED) this week. The walkable area surrounding The Grove at Towne Center and in certain areas of Downtown Snellville allows for outdoor consumption of alcoholic beverages purchased from licensed businesses in the district.
The SED was created in 2020 in anticipation of the downtown transformation of The Grove, a $100 million mixed used public-private partnership that includes tenants like Crooked Can Brewery and food hall as well as The Grove Taqueria and Parkside District’s second location. The project was developed by Casto and MidCity in partnership with the City of Snellville Downtown Development Authority. In addition to the brewery and anchor restaurants, The Grove includes the Tomlin apartments, the Elizabeth H. Williams Library, Thrive Co-Working, and other shops and restaurants.
Patrons of local businesses in the district can buy and consume alcoholic beverages outside in The Grove as well as in portions of the Greenway Trail and other adjacent areas in downtown.
Beverages must be purchased from appropriately licensed businesses and consumed from containers identified by restaurant staff with a SED branded sticker. Alcoholic beverages bought from any other vendor are prohibited from being consumed in the entertainment district.
The SED logo was created using colors found in The Grove, most notably taking inspiration from the bright chairs around the lawn surrounding the Grove pavilion where concerts and movie nights are hosted. The logo also incorporates the unique design of the pavilion which mirrors the stand of trees preserved as part of the outdoor space of The Grove. The tree save area is an homage to Snellville’s history as a gathering place for doing business and building community, traditions that continue in a new way today. Decades ago, the area that is now The Grove was a tree-filled space where residents and travelers alike would meet.
In addition to marking beverage containers, the branding will be incorporated into informational signage around downtown that identifies the boundaries of the Snellville Entertainment District.
Crooked Can Brewery and food hall, The Grove Taqueria, and Parkside District are expected to open in the coming months along with Dumpling Master restaurant. Visitors to downtown Snellville can expect to raise a glass (outdoors) just in time for fall in Downtown Snellville.